Adding a Video Spokesperson to your website can not only improve conversion rates but also help you explain your product or service with ease.
Some companies do a very good job of using a Video Spokesperson on their website. However, there are a lot of mistakes that are being made that can significantly hurt a websites appeal.
I’d like to help by sharing with you our “10 Tips to Adding a Video Spokesperson to your website”.
1. General Script = Longer Life: Make sure the message is general enough so it stays fresh. Stay away from price points and dates as this will cause your message to go “stale” and force you to purchase more unnecessarily.
2. Add a Call To Action: The goal of the script is to not only explain your business it’s also to add a call to action. You want to engage the user to sign up or buy not just talk to them. It is even possible to add a sign up form or contact us button. Example: www.maispace.com
3. Half Body: There are benefits to having your Virtual Spokesperson shot both half body and full body. In the half body format, you will see much more of the actor’s facial features which leads to more sincerity.
4. Full Body: Choosing a full body spokesperson will allow you to use the spokesperson to point at various page or sections of the website. It will appear that a small person is on your page.
5. Choosing an Actor: Choose an actor or actress that fits your target market. If your market is geared towards baby boomers it makes sense to have an online spokesperson that is of the same age range.
6. Actor Quality: Make sure you see the actor you have seen in some other performances. It’s imperative to choose an actor that is good quality and will represent your company with professionalism. Don’t sacrifice on the quality of the actor.
7. Video Length: Keep it brief on the home page: The key component to a video spokesperson is to explain a product or service, but also the goal is to direct traffic to specific sections or specials within the website. Keep it brief on the home page under 45 seconds. The user does not want to watch a 2 minute video on your business. You are much better off with a quick video on home page then elaborating about a specific subject once the user gets to that specific page.
8. User Experience: You have the ability when adding a spokesperson to customize it where if the same user comes back to the same page within a 24 or 48 hour period of time, then that user would not get “force fed” the same video again. The user would be given the option to play the video again if they chose to, but wouldn’t be forced to watch it again. It is important to be courteous to your users and look at their experience when adding a video spokesperson
9. Close Captioning- Adding close captioning is important. The reality is that some users don’t have speakers or are deaf. Therefore, taking into consideration their needs is imperative.
10. HD Quality- Make sure the videos that you use are always shot in HD. We live in a world where we are judged by our appearance. If you have videos on your website that do not represent your business in an ultra-professional manner it’s waste to even add a video. Quality is key!
