Florida-based corporation Blend Advertising, a fully integrated branding and interactive advertising agency, announced its web advertising technology product line-up through its newest subsidiary iSpeakVideo.
iSpeakVideo’s unique technology allows businesses of all sizes to add a borderless online video to any section of their website. Among other applications, the company’s technology can be used for marketing, recruitment, corporate training, demonstrations and testimonials.
In February of 2007, Blend Advertising formed iSpeakVideo with the intention of providing companies the ability to explain their product or service offerings through the use of a video spokesperson. iSpeakVideo launched with a technology called Virtual Spokesperson, a method of advertising which allows marketers to connect with consumers and experience a consistent increase in consumer action via direct sales, pages views and click through. This internet video technology has been shown to decrease cost per acquisition.
“Our latest suite of borderless internet video products allows clients to ‘speak’ to their website audience through a live person walking directly onto their website. We accomplish this through the usage of HD Quality video, full motion graphics, and crisp audio. Adding a virtual spokesperson to a website is only the beginning of the transition we will see from text to video based websites,” states Erik Kretschmar, VP, Business Development of iSpeakVideo.
The companies’ newest offerings include Virtual Spokesperson, iVideo Headers, iVideo Presentations and iVideo Banners. Each of these products provides a clear benefit to marketers looking for an alternative to traditional web communication.
iVideo Headers integrate interactive flash graphics and screenshots into the header portion of a web site in a seamless way. Graphs, screenshots, images can be utilized to bring areas of interest to the attention of the web page audience. Information is presented by a virtual spokesperson in a way that connects with the consumer from the first interaction. “We have received a spectacular response since we added the iVideo Header to our website. It allows us to explain our website in a manner that is both informative and effective. “ John Greco, President, BizTrade.com
iVideo Presentations provide marketers the ability to execute full, interactive presentations straight from their web sites. This product offering has been shown to exponentially decrease routine questions and increase consumer product understanding.
iVideo Banners transcend the traditional banner ad by allowing the inclusion of a customizable video spokesperson. Links are imbedded with the video that enables direct click through to a web site or activates tools for lead generation.
iSpeakVideo’s state of the art facility includes a professional, full-service, production studio with experts in technology, creative marketing, sales, customer service and account management. The company takes a consultative approach to understanding each client’s unique business needs and specializes in delivering turn-key corporate video production solutions to clients nationwide.
ABOUT BLEND ADVERTISING and iSPEAKVIDEO
Blend Advertising is a fully integrated advertising agency based in Boca Raton, Florida. The company’s mission is to provide turn-key advertising solutions to clients in a variety of industries. iSpeakVideo is a subsidiary of Blend Advertising formed to add emphasis to the “virtual spokesperson” product line. Both companies specialize in providing custom interactive advertising solutions and developing long-term relationships with their satisfied clients. Visit iSpeakVideo on the Internet at www.ispeakvideo.com.
