Ten Tips to Adding a Video Spokesperson to your website

Adding a Video Spokesperson to your website can not only improve conversion rates but also help you explain your product or service with ease. 

 

Some companies do a very good job of using a Video Spokesperson on their website.  However, there are a lot of mistakes that are being made that can significantly hurt a websites appeal. 

I’d like to help by sharing with you our “10 Tips to Adding a Video Spokesperson to your website”.   

 

1.       General Script = Longer Life:  Make sure the message is general enough so it stays fresh.  Stay away from price points and dates as this will cause your message to go “stale” and force you to purchase more unnecessarily.

2.       Add a Call To Action: The goal of the script is to not only explain your business it’s also to add a call to action.  You want to engage the user to sign up or buy not just talk to them.   It is even possible to add a sign up form or contact us button.  Example: www.maispace.com

3.       Half Body: There are benefits to having your Virtual Spokesperson shot both half body and full body.  In the half body format, you will see much more of the actor’s facial features which leads to more sincerity. 

4.       Full Body:  Choosing a full body spokesperson will allow you to use the spokesperson to point at various page or sections of the website.  It will appear that a small person is on your page.   

5.       Choosing an Actor:  Choose an actor or actress that fits your target market.  If your market is geared towards baby boomers it makes sense to have an online spokesperson that is of the same age range.

6.       Actor Quality: Make sure you see the actor you have seen in some other performances.  It’s imperative to choose an actor that is good quality and will represent your company with professionalism.  Don’t sacrifice on the quality of the actor.   

7.       Video Length: Keep it brief on the home page:  The key component to a video spokesperson is to explain a product or service, but also the goal is to direct traffic to specific sections or specials within the website.  Keep it brief on the home page under 45 seconds.  The user does not want to watch a 2 minute video on your business.  You are much better off with a quick video on home page then elaborating about a specific subject once the user gets to that specific page.   

8.       User Experience:  You have the ability when adding a spokesperson to customize it where if the same user comes back to the same page within a 24 or 48 hour period of time, then that user would not get “force fed” the same video again.  The user would be given the option to play the video again if they chose to, but wouldn’t be forced to watch it again.   It is important to be courteous to your users and look at their experience when adding a video spokesperson

9.       Close Captioning- Adding close captioning is important.  The reality is that some users don’t have speakers or are deaf.  Therefore, taking into consideration their needs is imperative. 

10.   HD Quality- Make sure the videos that you use are always shot in HD.  We live in a world where we are judged by our appearance.  If you have videos on your website that do not represent your business in an ultra-professional manner it’s waste to even add a video.  Quality is key! 

 www.iSpeakVideo.com

Online Spokesperson script taken from our website - pathetic or not?

Well my first real point of discussion is one of venting.  I am so frustrated today to find out that a new competitor of ours called (StellarConcepts.com ) has literally stolen our home page script that we have been using on our website iSpeakVideo for over a year.  Literally, this company took our exact 45 second script and changed a few words added their name and recorded a video with an actor from our portfolio.  Now, I know it was pretty good, but come on!  To not have enough brain power to come up with your own script is a pretty pathetic move.  I remember writing that script personally with our creative director over a year ago.  Doesn’t that mean www.ispeakvideo.com own’s it?  I mean how can a company that is positioning themselves as a “marketing company” not be able to come up with a script for a video spokesperson.  Aren’t they in the script writing business?  

Compare for yourself:

Our Script: www.ispeakvideo.com

“Their” Script: www.stellarconcepts.com/video/Virtual-Video-Spokesperson.php

 A script for your own business model surely can’t be that hard.  This makes me very concerned…is anything not sacred? I mean maybe I should take it as a compliment and not get so upset.  I should be flattered!  So, I pose this question out to anybody who wants to respond.  Should I be upset that Stellar Concepts (stellarconcepts.com) ”borrowed/stole” our home page script and repackaged it as their own?  I think the answer is clear but I’d like to hear responeses.

Erik Kretschmar

iSpeakVideo

www.iSpeakVideo.com

 

Press Release- iSpeakVideo- Video Spokesperson

Florida-based corporation Blend Advertising, a fully integrated branding and interactive advertising agency, announced its web advertising technology product line-up through its newest subsidiary iSpeakVideo. 

iSpeakVideo’s unique technology allows businesses of all sizes to add a borderless online video to any section of their website.  Among other applications, the company’s technology can be used for marketing, recruitment, corporate training, demonstrations and testimonials. 

In February of 2007, Blend Advertising formed iSpeakVideo with the intention of providing companies the ability to explain their product or service offerings through the use of a video spokesperson.  iSpeakVideo launched with a technology called Virtual Spokesperson, a method of advertising which allows marketers to connect with consumers and experience a consistent increase in consumer action via direct sales, pages views and click through.  This internet video technology has been shown to decrease cost per acquisition. 

“Our latest suite of borderless internet video products allows clients to ‘speak’ to their website audience through a live person walking directly onto their website.  We accomplish this through the usage of HD Quality video, full motion graphics, and crisp audio.  Adding a virtual spokesperson to a website is only the beginning of the transition we will see from text to video based websites,” states Erik Kretschmar, VP, Business Development of iSpeakVideo. 

The companies’ newest offerings include Virtual Spokesperson, iVideo Headers, iVideo Presentations and iVideo Banners.  Each of these products provides a clear benefit to marketers looking for an alternative to traditional web communication. 

iVideo Headers integrate interactive flash graphics and screenshots into the header portion of a web site in a seamless way.  Graphs, screenshots, images can be utilized to bring areas of interest to the attention of the web page audience.   Information is presented by a virtual spokesperson in a way that connects with the consumer from the first interaction.   “We have received a spectacular response since we added the iVideo Header to our website.  It allows us to explain our website in a manner that is both informative and effective. “ John Greco, President, BizTrade.com 

iVideo Presentations provide marketers the ability to execute full, interactive presentations straight from their web sites.  This product offering has been shown to exponentially decrease routine questions and increase consumer product understanding. 

iVideo Banners transcend the traditional banner ad by allowing the inclusion of a customizable video spokesperson.   Links are imbedded with the video that enables direct click through to a web site or activates tools for lead generation.

iSpeakVideo’s state of the art facility includes a professional, full-service, production studio with experts in technology, creative marketing, sales, customer service and account management.  The company takes a consultative approach to understanding each client’s unique business needs and specializes in delivering turn-key corporate video production solutions to clients nationwide.

ABOUT BLEND ADVERTISING and iSPEAKVIDEO
Blend Advertising is a fully integrated advertising agency based in Boca Raton, Florida.  The company’s mission is to provide turn-key advertising solutions to clients in a variety of industries.  iSpeakVideo is a subsidiary of Blend Advertising formed to add emphasis to the “virtual spokesperson” product line.  Both companies specialize in providing custom interactive advertising solutions and developing long-term relationships with their satisfied clients.  Visit iSpeakVideo on the Internet at www.ispeakvideo.com.

iSpeakVideo add Video Spokespeople to websites

This is the first installment of a new blog about Adding Video to websites.  The subjects will be mostly about  an exciting new industry that is spawning in front out our eyes called Borderless Video.  Have you seen a Virtual/Video Spokesperson on a website yet?   I am a partner with  firm called iSpeakVideo.com, we provide borderless video solutions to websites.  What does that mean?  Well it means on a high level that we add video of real people to websites.  Feel free to review our website at www.ispeakvideo.com.  We basically give websites a face and voice through our product.  However, it’s much more then that, we go in and really analyze a companies needs and try to help them get their message across.  This new industry is rising in front of us and I feel the need to talk about it.  We have worked with several companies ranging from large corporations to small mom and pops.  We are excited as a group about the future of this industry.  We feel the every website will eventually have a online spokesperson or virtual spokesperson or video spokesperson or online greeter or whatever you want to called it.  We choose to call ours Virtual Spokesperson.  There are so many applications for this product and we are trying to tap into many of them.  As this blog develops you will hear me talk about several subjects…whatever comes up really.  I look forward to venting my frustrations, talking about new video innovations, and woohooing our achievements.  In general, I will try to keep it as unbiased as possible.

Erik Kretschmar

iSpeakVideo.com

 

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